How to Double the Effectiveness of Testimonials

Do you have glowing client testimonials on your website and in other marketing materials? If so, great! But are prospects actually reading those testimonials? Or just looking at them?

I just published an article on my other blog (at the Copywriting Training Center) on this topic. It describes four practical ways to get more of your testimonials read.

You can read that article here.

Enjoy!

 

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