Video

How to write a better headline

As you're probably aware, headlines are really, really important. Using good headlines in your emails, web pages and other marketing materials can help boost your marketing results - while using poor headlines can have the opposite effect. So how do you write a good...

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The best copywriting formula. Ever!

In this video (about 9 minutes long), I walk you through an easy-to-follow copywriting formula that works really well. You'll write copy easier and faster – even if you're not a writer! – and, you'll get better results.

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How to Get Clients Using LinkedIn

I consider myself a LinkedIn power user and am having a lot of success attracting leads, connecting with prospects, and generally meeting some great people using this site. The following video was originally created for International Freelancers Day, which was last...

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Does Your Special Report Have “BOING”?

If you follow Jim Carrey on Twitter you know he loves to invent or, in some cases, completely redefine words. His latest is BOING! -- which, according to him, means that something is super special. Or has substance and style. Or is really rockin'! Why this got me...

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