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There's a good reason why some websites (mine included) feature so many client testimonials. They build belief and credibility like no other copy element can. In fact, these days, prospects get suspicious if your website doesn't feature clients or customers saying...
Yesterday I was writing a sales page for a new program I'm offering. It wasn't a particularly complicated job so I didn't think it would take long. In fact, I sat down to write at 8am and figured I'd be done and sipping a congratulatory Starbucks by 10am at the...
I was overwhelmed by the response to Part 1 of my teleclass on writing for ad agencies and design firms. More than 2,200 people downloaded the recording or listened to it on my blog. Part two is now available. You can listen (or download) it using the player button...
I attended a funeral last week. Rather than being a gloomy affair, it was actually a celebration of a long and happy life. I didn't know the deceased well -- (he was my neighbor's older brother) -- but by the time the service was over I wish I had. What a cool guy!...
Subject line: Handouts for the upcoming Plastics Expo Charlotte, I read in Industrial & Marine Valves about your appointment as Marketing Director of CAM Engineering. Congratulations! I suspect you’re now knee deep in getting ready for the upcoming Plastics Expo. Did...
Imagine you’re driving your kids to school and, while stopped for a red light, you notice a sign tacked to a streetlight pole. It’s worn and soggy, probably because it’s printed on cheap cardboard and has obviously been there for a few days. The layout of the text is...