Month: August 2014

Quick Ways to Read Your Prospect’s Mind

Quick Ways to Read Your Prospect’s Mind

Just about every marketing guru touts the importance of "knowing your prospect". But how much do you really know about the person you're trying to persuade with your landing page, email or other marketing piece? A few years ago, for example, I was hired to write a...

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How to Double the Effectiveness of Testimonials

How to Double the Effectiveness of Testimonials

Do you have glowing client testimonials on your website and in other marketing materials? If so, great! But are prospects actually reading those testimonials? Or just looking at them? I just published an article on my other blog (at the Copywriting Training Center) on...

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