Month: May 2013

How to Write a LinkedIn Introduction Request

How to Write a LinkedIn Introduction Request

Earlier this week I received the following LinkedIn message from Jill (not her real name): As a valued first-level contact, I respectfully ask you to introduce me to John Smith. Thanks, Jill. I don't have a problem with her asking. My contact Jane Smith (not her real...

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10 “Bulletin Board Worthy” Copywriting Tips

10 “Bulletin Board Worthy” Copywriting Tips

I was at a dinner party last week and met someone who reads my e-newsletter. (That rarely happens, by the way, but when it does it does wonders for my ego!) He said he particularly liked my copywriting tips and asked which I considered were most important. "Give me...

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Quick Tip for Writing Copy Quickly

Quick Tip for Writing Copy Quickly

I was writing a landing page last week for one of my new programs, and I noticed that it was taking – well, forever – to get the thing done. Finishing just the first few paragraphs was like hacking my way through a jungle with a pocket knife. It was slow going. Then I...

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