Month: September 2012

Don’t let this happen. (You might lose the client.)

Click here to subscribe in iTunes; or, listen to the audio version below: I had a weird experience last week. I needed a change of scenery, so I thought I'd grab a coffee and muffin at my local Starbucks and do some writing. As I placed my order, the guy behind the...

read more

A new prospecting approach. (That works better.)

Click here to subscribe in iTunes; or, listen to the audio version below: When I started my business in the mid-1990s, I had no contacts. So, in an effort to promote my services to prospective clients, I made cold calls. Dozens of them. Probably hundreds of them! It...

read more