Month: January 2011

The 2 things your website must do

Click here to subscribe in iTunes; or, listen to the audio version below: I run into a lot of confusion about websites. Especially among those who sell services. I talk to some professionals who are so focused -- if not obsessed -- with SEO'ing their sites that they...

read more

Don’t sell services. Sell packages

Click here to subscribe in iTunes; or, listen to the audio version below: I was chatting with a colleague yesterday. He called to ask me how much I charge for a particular type of copywriting project and, in return, offered to share his prices with me. (A great...

read more